MSL is one network with many parts. We come together as a force of mighty power in our industry, for our clients and in our contributions to the world.
We are an agency built through combination and acquisition; our business is dynamic but always linked. We are fearless, insightful, passionate, creative, dynamic and accountable.
It's our ability to build influence and deliver impact that separates us from the crowd — it's how we deliver the results our clients' desire.
Our holistic approach brings to life the collaborative 'Power of One' principle we apply within and outside of the Publicis Groupe.
From London to Shanghai, Mumbai to Sao Paulo, Johannesburg to Warsaw, Berlin to Bangkok, New York to Paris, we are MSL.
At MSL China, we're focused on delivering INTEGRATED, creative programs through data-based INSIGHTS, and driven by making a real IMPACT on business through strategic communications in the digital age. We consider all possible factors and engage all business units. We explore, identify, and engage every stakeholder that can affect your business. We develop methodologies and measurement tools to achieve results. Starting from diagnosing business challenges, we assess your operating model to identify how communications can deliver business result. It is in our DNA.
Today we live in a real-time marketplace of communities where individuals are happy to engage with other people, brands and organizations through connections, conversations and information sharing - but only if those entities offer substantial value and relevance in exchange for their time and attention.
At MSL China we are passionate about the science and art of listening to and engaging with people. With insight, with understanding and with a response that is helpful and valuable. We help our companies, brands and organizations move from campaigns to narrative, from intrusion to engagement and from consumers to communities. We make our clients' voice matter.